Samsung Motors Prototype Buildings, Seoul + Outlying, South Korea

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A series of prototype building designs were developed by Foster + Partners for the newly formed Samsung Motors Corporation of Seoul, to serve as Design and Technical Development Stations, Business Headquarters and Showrooms. Any one of these prototypes could then be built where the company needed the particular range of services designed into a building ‘station’.

Samsung believes in the ‘hands off’ approach, where vehicle ‘clients’ are invited to see every aspect of the design, development and manufacture of the automobile they desire. This philosophy follows through to the showroom floor where sales advisers merely answer questions rather than push the ‘hot deal of the month.’

The ‘Window Station’ is, as its name suggests, is a window into the samsung philosophy of automobile sales and manufacture. This prototype is designed to ‘fit’ into any of samsung’s existing buildings and properties as their showrooms, and leads the production programme as the first to be installed.

The ‘Techno Station’ serves as their automobile design and production development centre, where more fine tuned aspects of the process were staged.

The ‘Power Station’ functions as the automobile service centre, and is aimed at providing the highest levels of quality and satisfaction available in the automobile service industry.

Involved with the final stage of concept design, detail design and client presentation drawings. Responsibilities included work on design development documentation for the ‘techno station’ prototype, a 12-story concrete frame and curtain walled structure, as well as on internal planning and layout of the ‘window station’.

This project involved work on the final stage of concept design, detail design and client presentation drawings for prototype buildings totalling 47 to be built throughout South Korea.

Responsibilities included work on design development documentation for the ‘Techno Station’ prototype, a 12-story concrete frame and curtain walled structure serving as the Samsung “automobile design and production station.”

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